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html · level 3 · unit 4 · lesson 1

  1. meet it
  2. guess first
  3. your turn
  4. fix it
  5. nailed it

Tap a green word if you get lost.

meet it

Search engines read your title first, so make it count.

A finds pages for whatever people type. Its visits pages and follows their links to more pages. Everything it reads goes into the , a giant list it can search in a blink.

is the craft of helping search engines find, understand and show your pages. It starts with the <title>. Results show it as the big link, so it decides whether people click.

Give every page its own title. Put the important words first and the site's name last, like Lemon drizzle cake recipe | Bake Street. Keep it under about 60 characters, or results cut it short.

<!doctype html>
<html lang="en">
  <head>
    <meta charset="utf-8">
    <title>Lemon drizzle cake recipe | Bake Street</title>
  </head>
  <body>
    <h1>Lemon drizzle cake</h1>
    <p>Ready in 50 minutes, and gone in five.</p>
  </body>
</html>

Press show my page to see it here.

The | is a common separator between the page and the site. A dash works as well.